Just recently Google has made it possible for people's names to pop up during search results, displaying links to their google profiles. In an effort to be more socially networking, Google is extending its arms in hopes of linking people together in a social network, via their blogging profiles.
http://www.techcrunch.com/2009/04/21/google-profiles-finally-have-a-big-purpose-appearing-in-google-search-queries/
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