A good privacy policy is a way of gaining more customers. This blog shows the examples of how when customers are guranteed a good privacy policy then they tend to come back for more business. While some companies tend to think that with these extended privacy policies that it will cost their company more money, but eventually what they dont realize is that in the end revenue actually goes up because customers know that they will be safe with this insurance policy.
http://www.bmighty.com/security/showArticle.jhtml?articleID=216402755
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