Petfinder.com

This may not be a usual posting, but currently I am attending a conference in Las Vegas on Animal Care, so of course there are plenty of people trying to sell you thing at this expo. One of the things that was interesting was hearing the founder of Petfinder.com speak. Petfinder is an animal shelters greatest resource in that you can post your animals, and anyone searching for an animal can type in search terms for an animal such as age and breed and size as well as zip code. It was interesting hearing the founder talk, as the spoke about how it all started in 1995, and part of the reason it was so successful was because while it started out being an idea for a certain state, shelters around the nation heard about it, and the demand grew for it to become national. It goes to show that word of mouth, and customer demand creates a different market, or can change a market completely.