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While teenagers and college students strive to remain connected to their friends 24/7 through the internet via blogging, micro blogging and social networking, companies are moving forward and trying to stay connected to consumers. This blog entry lists 10 companies/brands who have embraced the internet and various tools in order to market and/or address consumer problems. Burger King with their “Sacrifice ten friends” Facebook application, Starbuck’s consumer feedback site “My Starbucks Idea,” and CEO blogs and twitters from Comcast, Zappos and IBM. These brands were able to successfully take advantage of WEB 2.0 tools and not only help themselves, but were able to do it in an interesting or humorous way.
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