Much like what we can find on Netflix, Apple is now working diligently to provide the ability to stream movies from Itunes, after they are purchased (rather than having to wait to download it to view it. This proposal was made due to the increase of movie streaming (for people who like to purchase/locate their favorite movies and watch them instantaneously) rather than waiting an hour or two to watch them. Issues to be worked out would contain designed a super compressor for the newer cinematic films, due to the increase of HD and Blu Ray technology, in order to decrease the amount of time needed for downloads and buffering. If this proves to be succesful we can look for this function in the release of Apple's Itunes 8.
Using Google Reader-> TechCrunch-> http://www.crunchgear.com/2009/02/12/itunes-might-get-streaming-with-acceptable-prices-for-same/
